Etrade Financial Online Broker Offers Online and Mobile Stock Trading and Long-Term Investing

Etrade Financial provides online investing and stock trading including: stocks, options, mutual funds, ETFs, bonds, futures, and mobile trading apps.

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Etrade Financial Brokerage Review

Etrade Financial
Fees & Commissions
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Recommended For...
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Etrade Financial is industry leader for over 20 years. Whether you're new to online investing, an experienced investor, or an active trader, E*TRADE has everything you need to succeed. Among others they offer you competitive pricing, a full range of investment choices (stocks, options, futures, mutual funds, ETFs, bonds, fixed-income securities), access to securities from over 70 international markets, FREE investing & trading education (including live on-demand web seminars, exclusive live events with industry veterans, interactive demos & tutorials), FREE independent research (provided by Thomson Reuters, Standard & Poor's, Morningstar) and personalized guidance, innovative investing & trading tools.

At least $500 is required for registering or opening an account with Etrade Financial. The account registration is very fast and organized too. Right after you have created your account, you can log on to the website and start trading immediately. Or you can explore a bit and absorb a bit more knowledge before jumping on to the online trading bandwagon. However, there is no option for paper trading or virtual trading, so you will have to wait till your money transfer is complete in order to start trading.

Fees & Commissions

The commission schedule of Etrade is tiered. If in a quarter you deal with more than 150 trades, then you would be allowed to pay only $7.99 for each trade you make. On the other hand, if you are not able to make 150 trades per quarter then the price for each trade would increase to $9.99. Likewise, it is the same for options trades too. If you choose broker assisted trading or global trading then you would be charged additional commissions. Also there is an account maintenance fee of $40 if you fail to maintain a minimum account balance of $10,000.

Investments Offered

If you are looking to diversify your portfolio, then look no further than Etrade! With Etrade Financial, you can make the right investments for such purposes. It is also a lot easier to locate these investments. Etrade offers fixed income investments as well as basic investments such as mutual funds, exchange-traded funds, bonds and stocks.

Trading Technology

Everything is simplified and made more convenient for the investors of Etrade. There are step-by-step tutorials which explain the purpose of various types of orders or basic tasks like how to request orders from your desktop. These tutorials are very informative and useful for new traders because it helps them to get familiar with the trading and it is also great for seasoned investors because it helps them to brush up on their trading skills or to discover new orders.

With the help of the trading interface that is entirely customizable, you can have maximum control over the trades you are dealing with. There are also automated trading features like contingents, bracketed trades, hidden stops, trailing stops, etc to help you out. You can also make use of tax center, calculators, retirement planning and articles offered by Etrade. Applications for Blackberry mobile phones are also available which offers real time quotes and also lists for options, stocks or cash transfers.

Customer Service

There are twenty brick-and-mortar offices of Etrade located throughout the nation for the purpose of enquiry or clarifications, so you can visit any one of these if you've problems. These Etrade Centers are located in states like Colorado, Michigan, Washington, Texas, New York, Illinois, Georgia, Massachusetts, Florida, Arizona, District of Columbia and Colorado. You can also contact the customer service by using your phone or through e-mail. Unfortunately, at present they do not have any live chat services, but their phone line is available 24x7x365.

Current Offer

Open a new account with $2,000 or more and trade free within 60 days of funds being available for trading. Plus, get up to $500 cash credit for deposits made within 45 days of account open. More info...

Advantages/Customers like

Disadvantages/Customers don't like

  • Doesn't offer quite as broad range of investment choices as industry leaders.
  • Relatively high margin rates.
  • Clients sometimes complain about customer service.
  • Costs are competitive, although not the lowest in the industry.
  • Power Etrade Pro not available to all clients.

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