Currently operating from San Jose, California, Cisco Systems is one of the contemporary global firms which excel in computer networking and its related aspects like designing, manufacturing and selling. Apart from specializing in Internet-Protocol based networking this company has diversified into consumer electronics and voice and communication technology and at present aims to establish itself as a household name not just in America but all over the globe.
Cisco provides a comprehensive range of products and services and since these are devised as per the unique requirements of every market segment, every solution is approached and tackled by the company in a different manner. The three main areas of focus for Cisco are corporate, small businesses and the home user. Products offered for the corporate market feature seamless networking for their systems, collaboration with various social networking sites, mobile phones and call centers and data center switching. Provision of IP NGN (next generation networking), storage networking, cloud services and unified networking is also included under this particular segment.
For small businesses, the company emphasizes more on security and surveillance through cameras and other security solutions, voice and conferencing solutions, Wi-Fi access points, network storage systems, routers and switches. Being aware that the home user is truly appreciative of uninterrupted Internet, Cisco decided to provide a broadband facility as also video conferencing, popularly referred to as Cisco umi. It also ventured into the consumer market for video recording with a camera named 'Flip' but soon had to withdraw because the product failed to create any significant impact.
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