Why is it that most often when people need refreshment the first name which comes to mind is that of Starbucks? Is it because Starbucks Corporation has established so many stores all over the world that wherever you are there is a coffeehouse beckoning to you or is it due to the confidence that the brew served here would be fresh and stimulating? May be it is because of both reasons - Starbucks has a massive international presence and has created for itself a reputation for providing what many consider to be the best cup of coffee.
Coffee is the mainstay of Starbucks Corporation and any visitor the company's store or even the website is likely to find a mind boggling range of coffee products not to mention the different ways in which it can be roasted, prepared, flavored and served. Espresso style beverages, hot and cold blends, refreshments and regular and decaffeinated beverages are some of the main products which feature on the menu of the company. People who like to brew their own cup can find roasted beans and soluble coffee products in these stores as well.
Apart from coffee, tea also features on the menu card of the company as do other beverages like juices, bottled water, Frappuccino beverages and super premium ice creams. Sitting in a cozy and comfortable Starbucks outlet, and sipping a cup of premium Tazo tea, the visitor can also indulge in pastries, sandwiches, salads and oatmeal. Moreover, the marketing strategy of the company is such that its products can be acquired at grocery and foodservice accounts in addition to licensed stores thus accounting for its highly successful global presence.
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