Aerated drinks form an inseparable part of contemporary lifestyle so much so that it is virtually impossible to spend a day without having seen, heard or consumed a swig or more of coke. This is courtesy of the marketing efforts of the largest beverage company in the world named Coca Cola which takes pride in manufacturing and distributing as many as 3500 products in more than 200 countries.
Coca Cola's products can be broadly classified into four categories namely sparkling, still, sports and energy drinks. Under the category of sparkling beverages are included non-alcoholic and carbonated drinks and flavored and carbonated waters. On the other hand still beverages are non-alcoholic beverages which are bereft of carbonation and consist of flavored and enhanced waters, drinks, juices, instant tea and coffee and sports drinks. Other products which feature on the inventory list include energy drinks, sports drinks, flavoring ingredients, sweeteners, powders, fountain syrups and beverage ingredients.
While finished products are mostly channeled into the market through distributors, concentrates and syrups are supplied to operators, distributors and wholesalers concerned with bottling and canning operations. This company is unique in the sense that it owns and licenses the brands and manufactures concentrates, bases and syrups in accordance with its trademark formula. Popular brand names which have been associated with the company and are its identity the world over are Coke, Diet-Coke, Fanta and Sprite.
Much of the success earned by the company over its century-old existence is attributed to its ability to adapt to changing circumstances while still upholding its mission of refreshing, inspiring and making a difference in the world.
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