Cited as being one of the fastest growing Chinese Internet companies, Baidu Inc offers its users meticulously designed search platforms in Chinese and Japanese languages. Thus users who are conversant in these languages can search for images and documents, share information and keep abreast of all the latest happenings without having to undergo translation of any kind.
Inspired by an 800-year old poem composed during the Song Dynasty, the company Baidu has been on a quest to fulfill its dream of capitalizing on the growing online Chinese market. This is why right from its incubatory stage the founders of the company have customized the platform as per the complexities of Chinese language and uniqueness of its culture. For example, all the 38 different ways of saying 'I' in Chinese have been catered for by this organization. In this way it is capable of meeting the diverse needs of its users, catering to their local tastes and preferences and innovating constantly to keep up with the growing influence and level of sophistication.
Apart from community based search products, Baidu also provides various types of mobile services, e-commerce and entertainment products, online marketing and auction based services. While some of its products are sold directly by the organization itself, the company maintains a vast and efficient network of distributors to look after user's needs in far-flung areas. Sectors like business organizations irrespective of their size and capacity, tourism, education, software, financial and construction in the Chinese market form the main customer base of this company.
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